Our 2015 kicked off with a bang, and like every year before it, it might just have been our biggest yet! We continue to bring the heat to high streets and shopping centres all over the country, opening an incredible 14 new stores. In one of our biggest moves to date we launched further into Europe, opening two stores in Oberhausen and Ruhr Park, North West Germany.
We had a fun-filled summer taking our photobooth out on the road to Field Day, Lovebox and Bestival. We rocked out at the Vans Warped Tour and we catered for the heads at Crepe City with our one-of-a-kind Kickpicker machine.
2014 got off to a flying start for us - in January we were awarded the Micros Grand Prix Golden Chariot Award for Delivery Excellence.
2014 continued to be super busy here at schuh, with new stores opening in Covent Garden, Nuneaton, Doncaster, Bexleyheath and Birmingham Fort. Which means, drum roll please, we now have a whopping… 100 stores! Woa.
We even found time to give our website a high tech makeover so it’s one of the first totally responsive websites out there. And it looks prettier than ever.
In 2013 we opened a record breaking 19 new stores. Yes, you heard correctly, NINETEEN! Kingston, Hull, Whitely, Hanley, Carlisle, Basingstoke, The Gyle, Glasgow Fort, Glasgow Fort Kids, Blackburn, Teesside, York, Marble Arch, Swindon, Canary Wharf, West Bromwich, Jersey, Stirling and Wolverhampton: welcome to the schuh family!
With all these new store openings we barely had time to stop for breath but we did manage to squeeze in a whistle-stop festival tour with the schuh Welly Exchange in association with Newlife.
Our amazing schuh Kids shopfit also received industry recognition receiving Gold in the coveted POPAI Awards adding to our already bulging trophy case!
2014, we’re coming for you!
2012 was a pretty busy year for us with a WHOPPING 16 new store openings including Colchester, Bath, Cardiff St Davids, Warrington, Wood Green, Cribbs Causeway, Swords, Braehead, Liverpool 1, Brent Cross, Chester, Solihull and Truro. We also found time to give some of our existing stores a shiny new makeover. And, breathe…
As well as all that, 2012 also saw the launch of schuh kids, schuh’s first ever full kids range and an exciting addition to the schuh family. Originally trialled in 20 stores, by the end of the year we had also launched 3 stand alone kids stores in Braehead, Liverpool and Lakeside.
Website-wise, we launched schuh.eu and fr.schuh.eu as well as introducing optimised tablet and mobile sites at t.schuh.co.uk and m.schuh.co.uk. We also got seriously social, hugely increasing our fan base on Facebook and Twitter!
Summer saw schuh take the awarding winning schuh Welly Exchange on the road with appearances at Rockness, Camp Bestival and a boiling hot Bestival!
In between all the hard work we also won a few industry awards including: Company High Street Fashion Awards: Best Footwear under £150 2012, Fabulous Magazine: Fabulous for stand-alone shoes 2012, Drapers Footwear & Accessories Award: High Street Retailer of the Year 2012 and Insider Deals: Dealmaker Deal of the year 2012.
What's next? World domination, obviously.
Happy Birthday to us! Perhaps one of Schuh’s biggest years ever, 2011 saw us turn 30 and embark on our biggest ever ad campaign in celebration. It’s also the year we were adopted! Yes, in 2011, Schuh was acquired by US corporation Genesco and we now have a bunch of lovely American brothers and sisters across the pond. Aside from that, it’s business as Schuh-sual…
We had a fun summer of festivals, taking the award winning Schuh Welly Exchange to Rockness, Oxegen and Camp Bestival and sent a lucky Schuh fan and three friends to four festivals across Europe to party it up. Sticking with the party theme, we celebrated wins at the Draper’s and Company High Street Fashion awards and our Customer Service team topped the Rising Star Retail awards. Keeping it Customer Service, 2011 was also the year we introduced live chat. They’ve had some, er, interesting experiences so far…
In between parties (when you’re 30, you get to party all year) and festivals, we found time to move our Manchester Market Street store across the road to a bigger unit and to tart up our Oxford Street, Leeds Briggate and Glasgow Argyle Street stores, all with our new fit concept that was successfully trialled in Meadowhall in 2010. Also receiving makeovers in 2011 were Milton Keynes and Dundee who have emerged like butterflies from the chrysalis looking shiny and fabulous! As if all that wasn’t enough we opened new stores in (deep breath): Guildford, Watford, Portsmouth, Bournemouth, Stratford and Wigan. We’re off for a rest…
In 2010, we’ve dolled up our Birmingham Bullring and Belfast stores and trialled a shiny new Schuh fit in our Meadowhall store. We relocated our Newcastle Eldon Square branch to the swanky new centre extension and it’s been a bit of a homecoming as Schuh opens in The Centre in Livingston, long time homeland of schuh HQ. As well as that, we’ve spread the good word Schuh in the South, opening stores in Peterborough and Cheltenham. As if all that wasn’t enough, we found time to pick up the Best Multichannel Retailer at the Draper’s etail awards and Footwear Etailer of the Year and Multiple Footwear Retailer of the Year at the Drapers Footwear awards 2010. Phew!
The year of websites, wellies, Wales, Wags and why-aye as schuh launched the brand spanking new schuh.co.uk, the award winning schuh welly exchange, our second Welsh store in Swansea, a Republic concession in Chester and a schuh store in Sunderland. We also made our small screen debut with our very first TV ad. Phew!
New stores open in Foyleside, Cambridge, Bristol’s Cabot Circus and the prestigious new Westfield London development. Market Street, Manchester and O’Connell Street, Dublin are re-opened with the new look.
Schuh win Drapers Footwear Awards for Etailer of the Year and Multiple Footwear Retailer of the Year.
Successful openings in Exeter, Derby, Silverburn and Limerick, and the new Schuh store design is introduced to Sauchiehall Street and Galway.
Schuh win the Scottish Fashion Awards Retailer of the Year, and eBay Auction Seller of the Year.
New Schuh stores open in Cork and Plymouth. Merryhill store has moved to a bigger better store and 2 new Republic concessions within Doncaster and Arndale have opened.
Highly commended in the More Fashion Awards in the category Ultimate Shoe Retailer.
New stores opened in Dundrum (Dublin) and Maidstone increasing the number of Schuh stores to 42.
Expansion of the offices at Livingston.
New Schuh stores open in Thistle Centre, Stirling, Metro Centre, Gateshead and we arrive in the Capital with our biggest unit ever, 200 Oxford Street, London.
Republic concessions continue to grow rapidly opening in Uxbridge, Hemel Hempstead, Coventry, Cambridge, Blackburn and relocating the Middlesbrough unit to much larger premises. Last d2 concession closes.
Second place in the Company High Street Awards 2004.
New stores are launched in Churchill Square in Brighton, Northgate Quarter, in Oxford, The Shires Shopping Centre in Leicester and Eastgate Shopping Centre in Inverness. A second Birmingham store opens in September at the new Bullring Centre.
New Republic concessions open in Luton, Telford, Hanley and Swansea. Strategic exit from all concessions in d2.
Successful openings in Blackett Street in Newcastle, Meadowhall and Lakeside Shopping Centres, and Galway. These stores all showcase the vibrant new Schuh store design. New Republic concessions open in Swindon, Cardiff and Basingstoke.
Expansion of the offices and distribution centre at Livingston. The warehouse, which was 27,000 sq ft, was extended by a further 21,000 sq ft.
The Union Street store in Glasgow closes as part of a consolidation of our business within the city into our two main stores at Argyle Street and Sauchiehall Street.
Winner: Menswear /FHM Awards - Footwear Brand of the Year, 2002
Early Spring, relocation of stores in Dundee and Sheffield to larger sites. Argyle Street store in Glasgow relocated to a new two floor format, also on Argyle Street. Lease sold on Croydon unit. New stores open in Bluewater, Reading, Southampton and Ocean Terminal Shopping Centre in Edinburgh.
Winner: UK Footwear Awards - Best Multiple Retailer of the Year, 2001
Winner: FHM/Menswear Awards - Fashion Footwear Retailer of the Year 2001
New Schuh stores open in Merry Hill and Milton Keynes. Large 2-floor unit opens in Dublin's O'Connell Street, bringing the number of Dublin store locations to 3.
Concession deal with Republic clothing company for 2 staffed pilot Schuh units in Middlesbrough and Derby. Number of d2 concession outlets increased to 42.
Both Leeds and Liverpool extended to 2-floor trading format.
Winner: Menswear /FHM Awards - Fashion Footwear Retailer of the Year, 1999.
Leeds store relocates to Briggate. Exciting new store design successfully trialled in Glasgow Sauchiehall Street - 3rd Glasgow outlet, and Trafford Centre Manchester. Second Dublin store opens in new development at Liffey Valley Centre.
Concession operation within d2 fashion outlets launched nationwide.
Schuh launched something called a website, schuh.co.uk, featuring articles, interviews and an online peek at the shoes.
First Dublin outlet opened in Jervis Centre. Further stores opening in Cardiff, Croydon and Norwich.
Nottingham store relocated to provide additional selling space. New Schuh stores open in Birmingham, Leicester and Belfast.
Store relocations in Glasgow and Edinburgh, with Flagship stores opening in Argyle Street and Frederick Street. New store opens in Sheffield.
Stores now open in Dundee, Nottingham, Leeds, Hull, Liverpool, and Manchester.
34,000 sq. ft office/distribution unit purchased on 7 acres at No. 1, Neilson Square, Livingston.
Distribution and administration moved to Dunlop Square, Livingston. Schuh now trading from stores in Aberdeen, Glasgow (2), Newcastle and Edinburgh (2).
Business restructure; assets acquired by reconfigured management team, operating from North Bridge Arcade store in Edinburgh. Retail footwear market beginning to see the rise of the brands.
Newcastle store opens in Grainger Street - Major success, and in 1986 relocates to larger store in Eldon Square Shopping Mall.
First Glasgow store opens; Gordon Street - relocated within 2 years to a major new store in Union Street. Caused a sensation bringing "colour" and "variety" to the footwear fashion scene in the city.
Schuh is born. North Bridge Arcade, Edinburgh.
Simple philosophy - "To provide individual high fashion footwear, sold in a unique and exciting retail environment."